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Platinum Television Group/
New Line Media Solutions

Contact: Sandi Newmark, Director of Public Relations
(800) 597-1186


JULY 27, 2005

FOR IMMEDIATE RELEASE

“Today’s Family” to feature Kits for Crafts

July 27, 2005, Deerfield Beach, FL – Platinum Television Group is pleased to announce the selection of Kits for Crafts for its innovative, educational television series, Today’s Family. The company will be featured in a segment on “Creative Home Projects For Kids” in the Family Gathering Series.

Kits for Crafts, a Connecticut-based company, offers a large selection of fun and educational kits designed to teach children the art of making handmade bath, body and home care products . Each kit, designed to be educational and easy for children to make with adult assistance, allows kids to have a blast making exciting products that they can enjoy or give to loved ones. In addition, children can expand their knowledge about natural ingredients, measurements and the basic chemistry of skin care products . The company’s selection of kits includes bath salts, body butters, salt scrubs, herbal balms, glycerin soaps, fizzy bath bombs, milk baths and more.

The owners of the company, Jay Basu and Kibby Mitra, first became interested in handmade skin care when their daughter developed eczema. After trying various commercial products , they realized that the ingredients in most products would do more harm than good when applied repeatedly throughout the day. Understandably frustrated, they decided to turn to natural oils and butters as an alternative to treat their daughter’s skin condition and were delighted with the results. Their experience and study of various botanical ingredients led them to start a wholesale skin care ingredients company. During their countless conversations with customers, they realized that awareness about healthy skin care should begin at a young age. Said co-founder Kibby Mitra, “I noticed that my growing knowledge about healthy skin care was starting to rub off on my young children and decided to find a way to get more children involved in handmade bath and body products. That was our inspiration for Kits for Crafts.” Kibby personally formulates and creates each Kits for Crafts kit with her own children as testers, specifically testing for ease of completion, safety and enjoyment of the final product.

Kits for Crafts also offers an extensive range of ingredients that can be purchased separately, either as refills for kits or for creative formulating. Some of the individual ingredients include specialty vegetable oils and butters, exfoliants, fragrance oils, herbs, milk powders, clays, muds, and soap bases. Adding the final touches can be just as much fun as creating the products themselves, so the company also offers a selection of jars, bottles, bags, crates, baskets and a full range of bath accessories to create dazzling presentations. Handmade skin care kits make an excellent party activity or group project as well. Therefore, Kits for Crafts is happy to create customized kits that will suit the number of guests attending the event.

With these kits and some personal creativity, children can create an endless array of their very own handmade skin care products! For more information, see http://www.kitsforcrafts.com.